How to Choose the Right Font for Your Website
Typography is more than just picking a pretty font. The typeface you choose can significantly impact your website’s readability, user experience, and brand perception. With thousands of fonts available, how do you choose the right one? Here’s a step-by-step guide to selecting the perfect font for your website. 1. Understand Your Brand Personality Fonts convey emotion. Before selecting a font, ask yourself: Is your brand fun and casual or professional and trustworthy? Are you targeting a youthful or mature audience? Examples: Sans-serif fonts like Helvetica or Open Sans = modern and clean Serif fonts like Georgia or Times New Roman = traditional and trustworthy Display fonts like Lobster or Pacifico = friendly and eye-catching 2. Prioritize Readability No matter how stylish a font is, it must be legible. Consider: Font size: 16px is often a good body text baseline Line height: 1.4–1.6x font size Contrast: Dark text on a light background is easiest t...